Do you have a website, but no idea how to use it? Have you been aware of SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.

How do you define SEO?

SEO refers to how your website is listed by Google or how your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you are ranked on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.

How do I begin?

If you have a WordPress website, SEO is super easy to set up on your site! There's a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast then, visit each page in the backend of your website and select a keyword for that page.

Keywords

Keywords can make or break your site. Utilizing Google Analytics, you can find the keywords that will ensure your website's page is ranked well on Google. Do some research on your keywords and select wisely. When using Google Analytics you will find two or three different numbers. Don't stress! The main thing you need to be focused on is the competition for your keyword. If you decide to select a particular keyword, Google Analytics will tell you what the level of competition for that keyword is. Be careful. If you're not a huge corporation and you pick an extremely competitive keyword then you're likely to not rank. Search for your keyword and find a similar search term that has a "low" competition.

Another point, do not make use of your keywords on more than one page. If you select a keyword for a single page, make sure to look up a related keyword however not the exact. Choosing the same keyword for more than one page could cause your pages to fight for the top spot. Your pages will compete with each other for ranking, causing them to most likely not rank in any way.

If you Crevand SEO must utilize the same keyword, make one page a "capstone" Article page. This will differentiate the most important pages from the page with the similar keyword. But only use this if you NEED to.

Search Engine Optimization Ranking, SEM Rush

Once you've got your keywords, it is important to keep track of how they're doing. My top choice of website to do doing this is SEM Rush.

SEM Rush will allow you to determine how your website is performing on Google. Make sure to run an initial report prior to finding keywords, so you can compare how it started to how it is performing after all the effort. The best way to go about it is run a report every once every week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It can tell you whether you've broken backlinks or you should make alt text for your pictures. All these factors can improve your SEO rankings.

Make sure you wrap it up

Be sure to run all the reports necessary and study SEO. SEO is a major aspect of marketing and could be a major boost to your website. By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!